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Reinventing and reintroducing a neo-retro brand: TaB, Coca Cola’s strategy, and re-integration into the diet soda market
 
Reinventing and reintro...
Morera Boza, Jocelyn Le...
2016-06
Title
Reinventing and reintroducing a neo-retro brand: TaB, Coca Cola’s strategy, and re-integration into the diet soda market
Creator
Morera Boza, Jocelyn Leticia Adeline Krystle
1-1 of 1