COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Global Beauty: 3CE Stylenanda's Strategic Entry Into The US Market
Creator:
Kim, Minah
Subject:
Thesis (M.F.A.) – Luxury and Brand Management
Subject:
Savannah College of Art and Design -- Department of Luxury and Brand Management
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
“This thesis examines the strategic approach of 3CE Stylenanda’s entry into the US market, specifically tailored to the preferences of Asian American consumers. It addresses the challenges faced by Asian American consumers in finding accessible Korean makeup within the US cosmetics landscape. Through an analysis of consumer preferences, market gaps, and 3CE’s brand potential, this study explores how 3CE can provide a meaningful and inclusive beauty experience that resonates with this under served demographic.” –Abstract
Keywords: Korean beauty, Korean cosmetics, skincare-infused makeup, natural ingredients, geographic expansion, inclusivity, innovative, Asian American, 3CE Stylenanda.
Keywords: Korean beauty, Korean cosmetics, skincare-infused makeup, natural ingredients, geographic expansion, inclusivity, innovative, Asian American, 3CE Stylenanda.
Publisher:
Savannah, Georgia : Savannah College of Art and Design (SCADnow)
Date:
2024-11
Format:
1 online resource: 1 PDF (Thesis, 152 pages, color illustrations, graphs)