COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Transforming Connections: The Pivotal Role of Transmedia Storytelling in the Success of Artists in the Music Industry
Creator:
Martinez Varley, Katiana G.
Subject:
Thesis (M.F.A.) -- Advertising
Subject:
Savannah College of Art and Design -- Department of Advertising
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"This thesis explores the pivotal role of transmedia storytelling in fostering emotional connections between music artists and their fans, ultimately leading to success. It examines the effectiveness of the transmedia storytelling strategy in engaging audiences, building brand identity, and creating immersive entertainment experiences. At its core, this thesis declares that compelling transmedia storytelling helps music artists forge deeper emotional bonds with their audience, thereby enhancing their overall success. Ultimately, this thesis serves as a practical guide for music artists, marketers, and industry professionals, offering insights into cultivating meaningful fan connections and achieving success in the music industry." --Abstract
Keywords: storytelling, music industry, advertising, transmedia, artist, music artists
Keywords: storytelling, music industry, advertising, transmedia, artist, music artists
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2024-05
Format:
3 online resources: 1 PDF (Thesis, 53 pages, color illustrations) + 1 PDF (1st Studio component, 58 pages, color illustrations) + 1 mp4 film (2nd Studio component, approximately 10 min., sound, color)