COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
How Chinese Brands Implement Motion Media Within Their Global Advertising Strategies?
Creator:
Ma, Zhongyue
Subject:
Thesis (M.F.A.) -- Advertising
Subject:
Savannah College of Art and Design -- Department of Advertising
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"This thesis focuses on how Chinese brands can build global advertising campaigns and achieve international communication in the digital age. The author analyzes the content and development trend of motion media advertising, points out the special challenges of globalization of Chinese brands, and summarizes how to overcome the unique challenges of Chinese brands to communicate global motion advertising in order to strengthen the influence and value of Chinese brands from the perspective of Chinese brands. --Abstract
Keywords: motion media, motion advertising, Chinese brand, global advertising strategies, Chinese advertising
Keywords: motion media, motion advertising, Chinese brand, global advertising strategies, Chinese advertising
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2023-03
Format:
3 online resources: 1 PDF (Thesis, 68 pages, color illustrations) + 1 mp4 (1st Studio component, approximately 2 min., sound, color) + 1 PDF (2nd Studio component, 9 pages, color illustrations)