COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Fashion Sustainability: Bring Eco Leaf Printing to Luxury Fashion
Creator:
Wu, Yueling
Subject:
Thesis (M.F.A.) -- Fashion
Subject:
Savannah College of Art and Design -- Department of Fashion
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"Synthetic dyes can give different fabrics various bright colors and patterns, but it is a major contributor to water pollution in factories. 'Each year, the textile industry produces about 80 billion garments, leaving a rather large water footprint behind. Mills can use up to 200 tons of water per ton of dyed fabric, which in turn only produces about 1400 pieces of clothing. Add everything together and roughly 17 to 20% of industrial water pollution is owed to fabric dyes and treatments (LaRose 1).' For the increasing water pollution, this study considers to using real leaves to print on the natural fabrics to reduce the pollution of synthetic dyes. Using leaves to dye natural fabric is a sustainable and eco-friendly approach because leaves are easy to regrow, do not contain non-biodegradable synthetic additives which kill plant and aquatic life, and each piece of garment has an unique print. This study concentrates on exploring the possibility and potential of combining sustainable leaf printing with luxury fashion brand. By understanding the current mainstream style in the luxury fashion, while studying what some of the successful sustainable fashion brands have done, a new sustainable printing method is developed to make the luxury fashion brand unconventional and enhance the brand's reputation. In addition, this study focuses on how to attract consumers' interest; lead people to choose the sustainable fashion brand; increase the brand's awareness and benefit." --Abstract
*Keywords: leaf printing, eco-friendly, luxury fashion, natural fabrics, sustainable, textile dyeing plants, water pollution
*Keywords: leaf printing, eco-friendly, luxury fashion, natural fabrics, sustainable, textile dyeing plants, water pollution
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2020-05
Format:
PDF (44 pages, color illustrations, graphs)