COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Personification Used as a Device to Brand and Increase Audience Retention and Recall of Information
Creator:
Dorsey, Elexus
Subject:
Thesis (M.F.A.) -- Motion Media Design
Subject:
Savannah College of Art and Design -- Department of Motion Media Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"This thesis focuses on how modern techniques of motion media rely heavily on personification
as the problem-solving tool to information retention and branding. Since cognitive load is
different in everyone, this allows for the connection to be effortless while making the job of the
designer easier when trying to reach their target audience."
as the problem-solving tool to information retention and branding. Since cognitive load is
different in everyone, this allows for the connection to be effortless while making the job of the
designer easier when trying to reach their target audience."
Abstract:
Includes an animated advertisement for an interactive fictional learning game for third-graders, "Adventures Beyond the Screen", in which an animated computer mouse is introduced to the target audience, third-graders 8-9 years old, and interacts with environments the children "could find themselves interacting with when they play the game"
Abstract:
Keywords: personification, cognitive load theory, motion media, branding, spokes character,
animated character, recall, persuasion, imagery, interactive
animated character, recall, persuasion, imagery, interactive
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2018-05
Format:
1 text file (thesis) : PDF, 39 pages, color illustrations + 1 animated film (2 min.) : WMV, sound, color