COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
The Luxury Game: How the Video Game Experience Can Improve the Marketing of Luxury
Creator:
Trias, Melissa Katherine
Subject:
Thesis (M.F.A.) -- Luxury and Fashion Management
Subject:
Savannah College of Art and Design -- Department of Luxury and Fashion Management
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"...The purpose of this study was to investigate the emotional engagement opportunities yielded in the creation of a luxury video game experience, as well as understand how video games are shared on social media platforms...." --Abstract
Keywords: marketing, luxury industry, emotional engagement, cultural relevance, self-actualization, social media, video games.
Keywords: marketing, luxury industry, emotional engagement, cultural relevance, self-actualization, social media, video games.
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Hong Kong)
Date:
2018-03
Format:
1 online resource: 1 PDF (Thesis, 138 pages, color illustrations, graphs)