COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Mastering Online Branded Videos
Creator:
Leone Palaez, Sonia
Subject:
Thesis (M.F.A.) -- Advertising
Subject:
Savannah College of Art and Design -- Department of Advertising
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"This thesis explores new creative strategies to generate engaging branded online video content that connects with consumers and increases engagement, conversions, and brand awareness."
Abstract:
Includes film "Your Most Valuable Asset" / Written, designed, and directed by Sonia Leone. The film is a model of a video advertising/branding campaign for Whole Foods, targeting Millennials.
Abstract:
Keywords: branded online video content, social media, native advertising, online video, creative strategies
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2017-03
Format:
PDF : 36 pages + WMV : sound, color