COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
The Study of Branded Logo Transitions
Creator:
Liu, Sha
Subject:
Thesis (M.F.A.) -- Motion Media Design
Subject:
Savannah College of Art and Design -- Department of Motion Media Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"This thesis explores the history of branded logo transitions and the role of transitions in television network logo animations. Due to the development of technology and the competition between broadcast companies, channel ID animations play a key role in TV network branding. Branded transitions can be of benefit to television network logo animations because they can create time-efficient animations that communicate for integrated branding messaging and tones."
Abstract:
Keywords: branded, logo, transitions, channel ID's, broadcast, animation, time-efficient, communicate, integrated
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2015-08
Format:
PDF (73 pages): illustrations (chiefly color); FLV