COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Put a Skirt on It: Gender Stereotypes in Pictogram Design
Creator:
Wolicki, Maggie
Subject:
Thesis (M.F.A.) -- Graphic Design
Subject:
Savannah College of Art and Design -- Department of Graphic Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"Gender can have a direct effect on how people choose to cut their hair, what clothing they wear and how they life their lives. Gender stereotypes, while seemingly benign, can have a direct impact on a person’s life, limiting their self-worth and potential. Graphic designers need to become more aware of the ideas about gender their designs are communicating. This paper will explore the history of pictograms beginning with Isotypes. Notions of gender are discussed and how gender stereotypes can seriously impact on a person life. The concept of Man-as-Default is discussed in regard to language and how that is evident in pictogram design. This paper looks at gender stereotypes within wayfinding, career pictograms, medical field signage and digital pictograms as well as case studies of cities around the world that are making strides towards gender neutral signage."
Abstract:
Keywords: pictograms, gender stereotypes, awareness, graphic design
Publisher:
Savannah, Georgia : Savannah College of Art and Design (Atlanta)
Date:
2015-05
Format:
PDF (63 pages): illustrations (chiefly color)