COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
The Nostalgia Effect: Evoking the Past to Honor Authenticity in Contemporary Sports-based Design
Creator:
Davis, Brittany C.
Subject:
Thesis (M.F.A.) -- Graphic Design
Subject:
Savannah College of Art and Design -- Department of Graphic Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
"Nostalgia in graphic design is more than the application of sepia tones, faded images and vintage type – it can extract from the past to create authentic visual and emotional experiences for present-day audiences. Nostalgia is linked to personal memories and emotions and the arena of sports thrives on fans’ emotional connection to particular teams and franchises. For designers and studios tackling this niche, there is a need to not only understand the history of the team, but also be receptive to the connection that team has with the fan. In sports-based design, nostalgia not only prompts the embedded memories of the audience, it renews the essence of the sport experience. By analyzing team branding, sports heritage and the use of historic references in sports facilities, one may see nostalgia as more than a visual trend, but a pathway to connect present and future generations of sport fans."
Abstract:
Keywords: nostalgia, sports branding, graphic design, sports heritage, authenticity,
vintage design, preservation
vintage design, preservation
Publisher:
Savannah, Georgia : Savannah College of Art and Design (eLearning)
Date:
2015-05
Format:
PDF (49 pages); illustrations (chiefly color)