COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Strategy for Target Markets
Creator:
Yang, YunJu
Subject:
Thesis (M.F.A.) -- Illustration
Subject:
Savannah College of Art and Design -- Department of Illustration
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
This thesis demonstrates my business strategy for two target markets, a children’s book market and editorial market, and includes a time frame and a financial plan. To be a successful, self-hired illustrator in both markets, I researched the two preferred markets and devised strategies for them. This study will give me confidence and help me see positive possibilities in my works and future.
Abstract:
Keywords: illustration, children’s book, editorial illustration, business plan, strategy
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2015-05
Format:
PDF (46 pages) : illustrations (chiefly color)