COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
The Importance of Creative Courage: Desire Driven Design Vs Needs Finding design
Creator:
Xia, Menghai
Subject:
Thesis (M.F.A.) -- Industrial Design
Subject:
Savannah College of Art and Design -- Department of Industrial Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
The purpose of this thesis is to reset the balance between overheated needs finding design and underestimated desire driven design in the domain of industrial design. This study begins with the research on a specific group of people who are called 宅 zhai / 御 宅 族 otaku in Asia and Geek and nerds in the USA. And their pattern of creation can be quickly generalized to different kinds of elite groups. During this study, the importance of creative courage for industrial designers not only as individual but also within companies continues coming from different examples. And by study economy, market, history, I will deliver tangible examples to prove that how product design can be more interesting in a realistic way.
Abstract:
Keywords: desire driven design, radical innovation, creative courage, leading users
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2015-03
Format:
PDF (72 pages) : illustrations (some color)