COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
South Africa: Luxury's new frontier
Creator:
Robinson, Ebony Marchelle
Subject:
Thesis (M.F.A.) -- Luxury and Fashion Management
Subject:
Savannah College of Art and Design -- Department of Fashion
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
In a time of global economic crisis, emerging markets have become increasingly
important to the growth of the luxury sector. Among these new developing economies,
South Africa has recently proved to be a strong contender for luxury brands around the
world. In response to a growing interest in the potential of the South African market, this
thesis provides an in-depth exploration of South Africa as luxury’s new frontier, also
highlighting the various opportunities that are available within this challenging, yet
lucrative economy.
important to the growth of the luxury sector. Among these new developing economies,
South Africa has recently proved to be a strong contender for luxury brands around the
world. In response to a growing interest in the potential of the South African market, this
thesis provides an in-depth exploration of South Africa as luxury’s new frontier, also
highlighting the various opportunities that are available within this challenging, yet
lucrative economy.
Publisher:
Atlanta, Ga. : Savannah College of Art and Design
Date:
2014-07
Format:
PDF: 135 p. : ill