COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
From China to the World: The Seed of Future Motorsport Industry
Creator:
Zhu, Xi
Subject:
Thesis (M.F.A.) -- Industrial Design
Subject:
Savannah College of Art and Design -- Department of Industrial Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
Since the first day of motorsport history, automotive racing has been a noble sport
category due to its high cost of participation. After entering the 21th century, the global
motorsport industry has had a tendency to go downhill due to the economic slump. On
the other hand, today's motor racing is no longer a game simply about who is going
faster, but starts focusing more on the challenge of sustainability. This strategic change
requires merging varies cross-field technologies and sufficient financial support.
Unfortunately, under the fragile economic status, the growth of today's many
well-developed motorsport industry participants goes into a bottleneck. In comparison
to those countries that have a relatively mature motorsport industry, China shows the
world a bigger potential of developing opportunities within the last 20 years. There is
no doubt that the world motorsport industry will regain its exuberant vitality by the
arrival of such a strong force from Asia. However, in order to diminish the obstacles of
being a young industry, finding solutions that can promote the racing culture and the
core value to the public becomes a major link that can flow into the gap of the existing
advantages and forms a solid bond to maximize the strength. This thesis study aims to
create such a solution to from this kind of bond so as to create a healthy environment for
the future Chinese, as well as the global motorsport industry.
category due to its high cost of participation. After entering the 21th century, the global
motorsport industry has had a tendency to go downhill due to the economic slump. On
the other hand, today's motor racing is no longer a game simply about who is going
faster, but starts focusing more on the challenge of sustainability. This strategic change
requires merging varies cross-field technologies and sufficient financial support.
Unfortunately, under the fragile economic status, the growth of today's many
well-developed motorsport industry participants goes into a bottleneck. In comparison
to those countries that have a relatively mature motorsport industry, China shows the
world a bigger potential of developing opportunities within the last 20 years. There is
no doubt that the world motorsport industry will regain its exuberant vitality by the
arrival of such a strong force from Asia. However, in order to diminish the obstacles of
being a young industry, finding solutions that can promote the racing culture and the
core value to the public becomes a major link that can flow into the gap of the existing
advantages and forms a solid bond to maximize the strength. This thesis study aims to
create such a solution to from this kind of bond so as to create a healthy environment for
the future Chinese, as well as the global motorsport industry.
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2014-03
Format:
PDF : 100 p. : ill