COLLECTION NAME:
Graduate Thesis Collection
Record
Title:
Social Philanthropy: Utilizing social marketing as a means to effectively engage and influence target audiences
Creator:
Denson, Cornelius
Subject:
Thesis (M.F.A.) -- Graphic Design
Subject:
Savannah College of Art and Design -- Department of Graphic Design
Rights:
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
Abstract:
Graphic design has been shown to be an effective medium for social change and
influence. By integrating a concentrated design approach and social marketing, the visual
discourse of philanthropy can be improved. Social marketing is a powerful tool to engage the
public, but rarely do philanthropic organizations specifically design to their various target
audiences. This thesis will focus on how social marketing can facilitate philanthropic initiatives
by engaging volunteer pools, potential donors, and the public.
influence. By integrating a concentrated design approach and social marketing, the visual
discourse of philanthropy can be improved. Social marketing is a powerful tool to engage the
public, but rarely do philanthropic organizations specifically design to their various target
audiences. This thesis will focus on how social marketing can facilitate philanthropic initiatives
by engaging volunteer pools, potential donors, and the public.
Publisher:
Savannah, Georgia : Savannah College of Art and Design
Date:
2013-05
Format:
PDF : 74 p. : ill