MEDIA INFORMATION

 
 
 
COLLECTION NAME:
Luxury Lab
Record
Product:
New Wave 4-Piece Place Setting
Brand:
Villeroy & Boch
Description:
With origins that trace back to 1748, Villeroy & Boch boasts nearly three centuries of experience. The company began in a village in France’s Lorraine region where Francois Boch made ceramic crockery with his three sons. Meanwhile in 1791 in Wallerfangen, Germany, Nicolas Villeroy experimented with different innovations, including power production, using coal as fuel; manufacturing, bringing in specialists from England and France; and pattern-making, using a copper printing process. The worlds and factories of Boch and Villeroy would soon merge, forging a nexus of creative talent, entrepreneurial spirit, and innovative power that could compete with the dominant English industry.
The New Wave 4-Piece Place Setting by Villeroy & Boch is a striking example of modern tableware design, combining innovative aesthetics with traditional craftsmanship. Including a dinner plate, salad plate, soup bowl, and coffee mug, this set is crafted from premium porcelain, known for its durability and elegant finish. The New Wave collection, introduced in the early 2000s, marked a significant departure from traditional tableware designs. Its asymmetrical lines and dynamic shapes reflect a modern aesthetic that appeals to contemporary tastes. The collection has won multiple design awards, including the prestigious Red Dot Award, highlighting its impact on modern tableware design. Culturally significant for embracing the shift towards modern, in-home dining experiences, its bold design reflects contemporary lifestyles that value individuality and artistic expression. As dining at home becomes more of an event, such distinctive tableware enhances the experience by adding a touch of sophistication and style. Moreover, Villeroy & Boch’s New Wave collection represents the brand’s ability to innovate while respecting its rich heritage. It appeals to consumers who appreciate both tradition and modernity, making it a staple in upscale homes around the world.
Category:
Lifestyle & Interiors
Type:
Dinnerware
Relevant Department:
INDS, IDUS, ADBR

New Wave 4-Piece Place Setting

New Wave 4-Piece Place Setting