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Title:
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Illustrations that Inspire Empathy: Understanding Cultures through Food Package Design and Illustration
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Creator:
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Pahwa, Komal
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Subject:
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Thesis (M.F.A.) -- Illustration
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Subject:
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Savannah College of Art and Design -- Department of Illustration
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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"Culturally-themed illustrations for food packaging can help consumers develop a better
understanding of diverse values to bridge the existing social divide. Illustrations on a product’s
exterior packaging can provide rich information about the product’s heritage, which can increase
cross-cultural understanding and improve consumer/brand interaction. Through an analysis of
current illustration packaging trends, the following research identifies a powerful opportunity for
authentic and educational food package design to bridge cultural differences and increase human
empathy through improved inter-ethnic understanding. The research examines how brands use
package design principles to distinguish individual products and to compete in the global
marketplace. It will investigate how food package design can establish an emotional connection
between the consumer and the product’s representative culture, impacting human psychology. A comparison and analysis of how various illustration styles in contrast to the use of photography
can build a brand’s personality will reveal how design can foster cultural awareness in the food
packaging market. The visual component comprises a combination of illustration, photography
and info-graphics for selected cultures, reflecting socially significant information that tells a rich
and complex story of a place."
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Abstract:
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Keywords: culturally themed illustrations, food packaging, cultural divide, emotional
connection, illustration, brand personality, photography, human psychology
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2019-02
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Format:
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PDF : 93 pages, color illustrations
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