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Title:
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The Luxury Game: How the Video Game Experience Can Improve the Marketing of Luxury
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Creator:
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Trias, Melissa Katherine
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Subject:
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Thesis (M.F.A.) -- Luxury and Fashion Management
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Subject:
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Savannah College of Art and Design -- Department of Luxury and Fashion Management
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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"...The purpose of this study was to investigate the emotional engagement opportunities yielded in the creation of a luxury video game experience, as well as understand how video games are shared on social media platforms...." --Abstract
Keywords: marketing, luxury industry, emotional engagement, cultural relevance, self-actualization, social media, video games.
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design (Hong Kong)
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Date:
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2018-03
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Format:
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1 online resource: 1 PDF (Thesis, 138 pages, color illustrations, graphs)
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