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Title:
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Mastering Online Branded Videos
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Creator:
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Leone Palaez, Sonia
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Subject:
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Thesis (M.F.A.) -- Advertising
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Subject:
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Savannah College of Art and Design -- Department of Advertising
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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"This thesis explores new creative strategies to generate engaging branded online video content that connects with consumers and increases engagement, conversions, and brand awareness."
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Abstract:
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Includes film "Your Most Valuable Asset" / Written, designed, and directed by Sonia Leone. The film is a model of a video advertising/branding campaign for Whole Foods, targeting Millennials.
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Abstract:
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Keywords: branded online video content, social media, native advertising, online video, creative strategies
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design (Atlanta)
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Date:
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2017-03
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Format:
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PDF : 36 pages + WMV : sound, color
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