|
Title:
|
Strategy for Target Markets
|
|
Creator:
|
Yang, YunJu
|
|
Subject:
|
Thesis (M.F.A.) -- Illustration
|
|
Subject:
|
Savannah College of Art and Design -- Department of Illustration
|
|
Rights:
|
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
|
|
Abstract:
|
This thesis demonstrates my business strategy for two target markets, a children’s book market and editorial market, and includes a time frame and a financial plan. To be a successful, self-hired illustrator in both markets, I researched the two preferred markets and devised strategies for them. This study will give me confidence and help me see positive possibilities in my works and future.
|
|
Abstract:
|
Keywords: illustration, children’s book, editorial illustration, business plan, strategy
|
|
Publisher:
|
Savannah, Georgia : Savannah College of Art and Design
|
|
Date:
|
2015-05
|
|
Format:
|
PDF (46 pages) : illustrations (chiefly color)
|