|
Title:
|
Asian luxury? or is that a contradiction in terms?
|
|
Creator:
|
Satayaphanitkul, Kamon
|
|
Subject:
|
Thesis (M.F.A.) -- Accessory Design
|
|
Subject:
|
Savannah College of Art and Design -- Department of Accessory Design
|
|
Rights:
|
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
|
|
Abstract:
|
“Made
in
Asia”.
What
does
it
mean?
What
are
the
connotations?
Why
does
“Made
in
Italy”
demand
higher
respect
and
a
higher
price?
With
the
dominance
of
China
in
the
manufacturing
of
apparel,
how
have
design
companies
and
designers
used
the
power
of
Asia
to
change
the
way
they
do
things?
As
an
Asian
designer,
I
have
an
interest
in
exploring
why
Asian
manufacturing
has
a
bad
image
and
how
I
can
overcome
that
image
as
I
develop
my
own
brand.
Fashion
is
about
image.
The
power
of
image
is
apparent
in
the
importance
of
a
tag
that
says
what
country
a
product
is
made
in.
Cost,
distribution
and
customer
interest
is
all
influenced
by
where
and
by
who
an
item
is
made.
My
thesis
will
investigate
why
luxury
brands
like
Louis
Vuitton
and
Gucci
have
long-‐lasting
appeal
and
how
new
Asian
brands
like
Y-‐3
by
Yohji
Yamamoto,
China’s
Shanghai
Tan
and
Thailand’s
Greyhound
and
Flynow
have
overcome
negative
stereotypes
and
ascended
in
the
ranks
of
fashion.
By
looking
at
those
brands
I
will
determine
what
path
to
take
in
developing
a
new
brand.
|
|
Abstract:
|
Keywords:
fashion,
luxury
fashion,
accessory
design,
Asia,
accessory
manufacturing,
Sataya,
fashion
image,
fashion
marketing
|
|
Publisher:
|
Savannah, Georgia : Savannah College of Art and Design
|
|
Date:
|
2014-11
|
|
Format:
|
PDF ; 56 p. : ill.
|