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Title:
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"Burning broccoli": a faith based web series creating content through niche marketing
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Creator:
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Jones, Masha T.
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Subject:
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Thesis (M.F.A.) -- Dramatic Writing
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Subject:
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Savannah College of Art and Design -- Department of Film and Television
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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Web series give independent content creators opportunities to connect their concepts to a
global market. The competition is high as the web is cluttered with content all vying for web
viewer’s short attention spans. If content creators are able to market their shows successfully
though social media, then they are more likely to succeed by engaging their niche marketing.
My thesis, Burning Broccoli, is an eleven episode web series that explores the dynamics of
Christian faith and fellowship by modernizing the story of Moses. As my concept can be seen as
controversial, the web is a suitable place for the series because web series often explore
underrepresented topics outside of mainstream television content. This thesis will explore
creating niche web programming while surveying the history of web series, ideas of success, and
social media marketing in both faith based and mainstream content.
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2014-09
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Format:
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PDF: 125 p.
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