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Title:
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Spanish Isn’t One Flavor: A Study of Different Hispanic Audiences in Advertising
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Creator:
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Fabrega, Luis
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Subject:
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Thesis (M.F.A.) -- Advertising
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Subject:
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Savannah College of Art and Design -- Department of Advertising
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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A “Hispanic” is a Spanish-speaking person living in the United States, whose ancestors
are from Spain or Latin America. This thesis argues that Hispanic marketing will improve if
agencies pay closer attention to Hispanic nuances. Even though Spanish is the language that
connects them, there are many different Hispanic target audiences. Currently 50.5 million
Hispanics in the U.S. represent one in every six Americans. And by 2050, the Hispanic
population will be 132.8 million. This means Hispanics will constitute thirty percent of the
nation's population in thirty-six years spending trillions every year.
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2014-05
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Format:
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PDF : 36 p. : ill
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