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Title:
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From China to the World: The Seed of Future Motorsport Industry
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Creator:
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Zhu, Xi
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Subject:
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Thesis (M.F.A.) -- Industrial Design
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Subject:
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Savannah College of Art and Design -- Department of Industrial Design
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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Since the first day of motorsport history, automotive racing has been a noble sport
category due to its high cost of participation. After entering the 21th century, the global
motorsport industry has had a tendency to go downhill due to the economic slump. On
the other hand, today's motor racing is no longer a game simply about who is going
faster, but starts focusing more on the challenge of sustainability. This strategic change
requires merging varies cross-field technologies and sufficient financial support.
Unfortunately, under the fragile economic status, the growth of today's many
well-developed motorsport industry participants goes into a bottleneck. In comparison
to those countries that have a relatively mature motorsport industry, China shows the
world a bigger potential of developing opportunities within the last 20 years. There is
no doubt that the world motorsport industry will regain its exuberant vitality by the
arrival of such a strong force from Asia. However, in order to diminish the obstacles of
being a young industry, finding solutions that can promote the racing culture and the
core value to the public becomes a major link that can flow into the gap of the existing
advantages and forms a solid bond to maximize the strength. This thesis study aims to
create such a solution to from this kind of bond so as to create a healthy environment for
the future Chinese, as well as the global motorsport industry.
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2014-03
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Format:
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PDF : 100 p. : ill
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