Detail View: Graduate Thesis Collection: I Gave You Power: How Hip-Hop Maintains Relevance Through The Visual Culture It Creates

I Gave You Power: How Hip-Hop Maintains Relevance Through The Visual Culture It Creates

Powell, Jordan R.

Thesis (M.F.A.) -- Graphic Design

Savannah College of Art and Design -- Department of Graphic Design

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Mirroring other demonstrations of collective youth rebellion, such as the Punk Movement of the 1970s, Hip-Hop is the manifestation of the reaction to urban hardship. Through its visual language Hip-Hop has been able to maintain relevance cross-generationally and has had the ability to reach and influence a global demographic. This lasting effect of Hip-Hop is due to the immersive experience it creates in part, through the use of art and design elements as a means of communication. This thesis will explore the parallels between Hip-Hop and Graphic Design, and how Hip-Hop has been able to maintain relevance globally, by dissecting the universal messages of the culture and how it is communicated to its audience through a multi-media platform. It will also show how the visual culture of Hip-Hop has expanded the culture’s opportunities to become and maintain a major place in History.

Savannah, Georgia : Savannah College of Art and Design

2013-05

PDF : 68 p. : ill