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Title:
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The Modern Day Salon
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Creator:
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Keslar, Angela
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Subject:
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Thesis (M.F.A.) -- Fibers
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Subject:
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Savannah College of Art and Design -- Department of Fibers
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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This thesis paper comes in the form of an industry standard cookbook proposal. It is part of the business plan (included in the Appendix) for The Modern Day Salon, a lifestyle brand that I developed while studying Fibers. The concept of Fibers can be understood and expressed in many different ways, including the unseen but omnipresent fabric of society. I see The Modern Day Salon not only as a branded lifestyle but also as a cultural proposal that stands to affect the texture of this fabric of society. The brand is inspired by the Parisian salons of the Enlightenment, where food and conversation were cultural values. The guiding spirit behind The Modern Day Salon is building relationships through the art of food and conversation. The connection between Fibers and food may seem fuzzy, but it quickly becomes clear when food is seen as a vibrant fiber in the fabric of culture. In addition, the culture of America is consumer oriented, so it makes sense to attempt cultural change by offering products that are meaningful and create relationships.
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Publisher:
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Savannah, Georgia : Savannah College of Art and Design
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Date:
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2013-05
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Format:
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PDF : 68 p.
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