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Title:
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City Branding: How Brand Identity Enhances a City’s Image
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Creator:
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DeFrank, Christina M.
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Subject:
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Thesis (M.F.A.) -- Graphic Design
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Subject:
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Savannah College of Art and Design -- Department of Graphic Design
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Rights:
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Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.
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Abstract:
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Design can enhance a city’s image and make it more desirable with a prominent, well-designed
brand identity. An effective brand will unite current residents, attract new residents, increase
tourism, and enhance an outsider’s perception of the city. This study examines the design
elements that are important to a brand in relation to a city. It then looks to case studies of past
and present city and destination brands for their positive attributes and potential pitfalls,
culminating in a creative project: a successful brand identity for the city of Cleveland, Ohio.
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Publisher:
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Atlanta, Ga. : Savannah College of Art and Design
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Date:
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2013-05
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Format:
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PDF : 38 p. : ill
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